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What’s Popular: New Social Bookmarking News Widget From Google

igoogleOriginally spotted by Micro Persuasion, Google has apparently launched a new iGoogle widget called What’s Popular that is quite similar to Digg and Reddit in which users can submit and vote an article by voting it up or down and the more popular articles are decided by a special algorithm and the stories with the most ‘pops’ in a short period of time are more likely to rise to the top. Here is quick description from the Google Labs to tell you what it is all about:

The What’s Popular gadget by Google helps you discover interesting items from all over the Internet.

How we find interesting stuff

What’s Popular uses algorithms to find interesting content from a combination of your submissions and trends in aggregated user activity across a variety of Google services, like YouTube and Google Reader.


You can rate items that you like or dislike by clicking the ratings buttons next to each item. If you change your mind, you can change your rating at anytime. The What’s Popular gadget looks at what users liked or disliked to improve its ranking of interesting items.

Add a URL

Tell What’s Popular about interesting items you have found! If they become popular, they may rise to the top of our list! You can submit an item with or without attribution to yourself and preview your submission before you post. If you decide to associate your username with your submission you’ll be able to edit its title and description. The items you submitted can be found in the “My adds” area, where you can remove your name if you change your mind.

Terms of Service and Privacy

What’s Popular is governed by the Google Terms of Service and Privacy Policy. Users who repeatedly submit bad content to What’s Popular may have their rating and adding privileges temporarily suspended. Please go here for issues relating to copyright. All other violations of our terms of use can be reported through the report abuse links.


As of now, there are only about 1500 users but we are already seeing how popular it can get. Apparently, What’s Popular is quite transparent and you won’t know what submitted so which article so it is up to you to vote for the article based on your preferences as well as its quality. What’s Popular is simple to use and its interface is compact and neat but its features are also quite limited as a result and this the the closest Google can come to a social bookmarking news app. Do you like the new widget? Comment and let us know what you think


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