Twitter was recently entangled in a lawsuit due to an impersonation case of Tony La Russa and La Russ bought Twitter to court. And though it was widely reported that Twitter was to pay La Russa legal fees, Twitter has refuted the report by saying that it has no intent to pay him any time now. But this impersonation has brought up an issue to clear up confusion and ensure authenticity of famous users on Twitter. So Twitter has launched Verified Accounts Beta in an attempt to prevent impersonation again. Twitter explains it as follows:
The experiment will begin with public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation. We hope to verify more accounts in the future but due to the resources required, verification will begin only with a small set.
So far, some accounts that have been verified so far include Mashable, and Michael Arrington. Of course, what might be confusing about this is the criteria — how high-profile do you have to be in order to get verified? What do you think — comment and let us know.